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THE TRUTH ABOUT WELL AND PREMIUM ALCOHOL


There is a huge misconception floating through the air about preferences of alcohol. I would like to clear it up for the people who obviously don’t know as much about alcohol as they think they do. Let’s take a Long Island Ice Tea (LIT for short) for a perfect example. People order a LIT and you already know what they are going to say when they order. Make it skrong (yes, with a k), nasty, dirty, put your foot in it, make it with muscles, etc… Which is quite ridiculous for anyone to say. Why? Firstly, depending on the bar, there are 4 – 5 alcohols in a LIT. You can’t possibly make a drink any stronger unless you give someone a bottle and a straw. This is the most important part. Secondly, DO NOT ORDER A LIT WITH PREMIUM OR TOP SHELF ALCOHOL IF YOU WANT TO TASTE THE LIQUOR. Premium alcohol has a tendency to be smooth. When I say smooth, I mean it has a balanced taste. You feel the burn, but the taste isn’t overwhelmingly pungent. When you get a premium LIT you are not supposed to taste the alcohol which is where the problem lies. People think because it is premium, it’s supposed to taste stronger, that is completely backwards. If you want a LIT that you can taste the alcohol, you need to order a basic LIT. The cheaper the liquor, the stronger the taste. So, when you go to a bar, they make you a bum juice LIT and you are looking for that face slapping, brain numbing taste effect, you receive just that. I can’t begin to count how many drinks I had to remake in my career because of just that. I send out the premium, I get complaints. I send out the well or cheap liquor drink and they love it. Then the guest may say, “There is too much mixer in the drink, that’s why they can’t taste it”. In some cases, that may be true. Realistically, it’s just the difference in the choice of alcohols. The guest that truly understands the difference never complains because they know exactly what they are ordering and want it to reflect in the taste. These people who want the true taste of the drink and don’t want to excessively taste alcohol. This stands true for just about every cocktail you can think of. If someone was to do a taste test with a basic martini, just chilled gin or vodka with premium and well alcohol, they may have a better understanding. Until then, drama!!! Now, there’s a twist. Numerous customers say they need premium liquor because cheap liquor gives them a headache/hangover the next day. You have to pick a side, you can’t have it both ways. Either you want it strong tasting or you don’t. So please people, from now on, if you want the killer diller drink that you need to feel the pain, get the bum juice. If you want a well prepared balanced cocktail that taste the way it’s supposed to, get the top shelf. The choice is yours. (The content of the article above, is simply for entertainment purposes... or is it. LOL)

 

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